At the age of 18 Joao moved from Portugal to England to study jewellery and in 2009 to Sydney where his studio is currently based. All pieces are designed and made in Sydney.

His connection to jewellery began during childhood with paper and button rings, developing in 2012 into his eponymous label and his first collection of freshwater pearls and sterling silver pieces. His 2014 collection 'Dark-Matter' featured in Bianca Spender's SS14/15 runway show, and 2016 collection 'Clarice 2' featured in By Johnny's SS16/17 show.

At the core of every piece is an attempt to create beauty and elegance, to innovate and explore new techniques and materials, and sometimes to create pieces that reach for the extraordinary and the magnificent.